In this post we will be discussing why we offer our customers the choice to mask the URL for their events. To start selling tickets with our event management software simply create an event page and we can quickly customise your event to fit within your existing website.
What does it mean?
As we all know URL stands for Uniform or Universal Resource Locator. In essence, this will mean that with our tailored made piece of code we can change your website from containing this www.particpant.com/yourevent to this www.yourwebsite.com/yourevent or yourevent.yourwebsite.com.
But why mask it?
We offer the choice to mask the URL for several vital reasons. Firstly and arguably most importantly, our primary objective is not to detract from your brand. Participant is an event registration system which will improve the service to your current and new customers. Our customers have found that their website traffic has increased by up to 30% after they integrated Participant into their website.
We like to offer something different! All of our competitors prefer their logo and name to appear on every site built within the system, selfishly using your hits to improve their bottom line.
This aggressive marketing method may compromise your brands integrity and also may lose you customers as they are put off by being directed to an external website which will increase the amount of time it takes them to buy their tickets.
In conclusion
By offering you URL credibility we can assure you that your website reflects the prestige of your brand, which in turn will maintain a high customer experience resulting in an increase in those vital ticket sales.
If you would like read further on the issue of agressive marketing and it's inherent dangers, click here
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